What’s on SALE?
A trainer messaged me, asking how much they should discount their services?
I replied and shared none if your selling your services
They didn’t reply after LOL
Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.
You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.
Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.
Now this does depend on what your selling, your services are marketed different than how you sell an online course.
Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week at buy 10 sessions and get your next 2 free, please get away from doing this if you want to successfully grow and become massively profitable.
The secret is STEPPING UP on delivering next level value, know what perfect client your serving, change your mental blueprint around your own perceived worth and start presenting your offer properly during those key conversations.
If your a personal trainer and your income hasn’t changed in the last year, two years or longer and you want to start to become insanely profitable apply for the revolutionary TRM10K program below.
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