Are Discounts Killing Your Personal Training Business?

 

What’s on SALE?

A trainer messaged me, asking how much they should discount their services?

I replied and shared none if your selling your services

They didn’t reply after LOL

Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.

You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.

Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.

Now this does depend on what your selling, your services are marketed different than how you sell an online course.

Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...

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