Fitness trainers, stop comparing yourself
The comparison syndrome is an issue many trainers fall into, if they don’t pull themselves out, they could be in serious danger of affecting their business.
Here’s how you pivot:
Step One - Understand there is only ONE you, nobody can ever be you.
Step Two - Improve YOU, upgrade your daily standards, transition any self destructive belief and start understanding the value of your worth, because nobody can see your worth if you don’t see it yourself.
Step Three - Spend more time around others who have a solid self image, raise your standards and allow you to level up, you clearly won’t level up around people who are as good as you, you need people who are better than you.
If you in the TRM FB group you need to go watch TRM Mentor Jaime Filer's comparitis post, some extra great wisdom in there.
Start embracing your daily blessings, start taking multiple daily 5 minute time-outs to step away, refocus, breathe and focus...
There is a secret to growing your personal training business,
Did you know that in the last 15 years the average adult attention span has decreased from 15 seconds to 8.25?
Scientists reckon that we have shorter attention spans than GOLDFISH!
Why is this relevant?
This shift has created a ‘need’ for things ‘now’ and if things aren’t achieved ‘now’ many quit, stop or give up early.
This is GREAT news for TRM member’s because we have the EDGE in working through a process over the course of a period of time to achieve specific goals.
What is the SECRET… Consistency.
Would LOVE to share with you the formula when followed for 90 days has created many 10K and 20K a month trainer success stories!
The truth about free programs
Does giving away free work?
A wise man once told me, give away 75% and get paid well for the other 25%, when I first heard this, my eyebrows perked up.
There is a lot of strategy behind this statement.
I’m seeing boat loads of free workouts everywhere, unfortunately this won’t put food on your table long term.
Utilizing free in other ways with a master plan in delivering value, helping retain clients and solving specific client problems.
You may be thinking, Mat, I don’t want to sound pushy, especially with how things are right now.
In most cases, nobody will follow a free plan, there’s no value to it.
Unless there’s value attached with it, make sense?
Just throwing out free stuff, isn’t value, putting out free material that leads into value attached with it on the backend specific to solving a prospects problem, while building the relationship is.
Want to learn how?
Remember when you had that slow leak in your tire and it irritated the heck out of you and you still procrastinated to go get it fixed, so you just threw more air in.
Think of your leaks like your business, are you letting leads blow out of your tires?
Weird metaphor, but hey it works
Your getting leads coming in from social, referrals, your website, the gym, from friends, the list goes on. It doesn't matter if its one or 50 leads, it's the same thing.
Then you have your call, what happens next??
So you didn’t close, where do they go? Do they go in the ‘let's collect some dust pile’ and see if they will ever call back.
NEWS FLASH…...THEY WON’T CALL YOU BACK!
People are inundated with ads, pop ups, video’s multiple times a day, they need your trust!
Grant’s stat’s clearly state that you need 5-12 points of contact before someone will know, like and trust you.
So where are the leaks for you?
Look at all the areas you get...
I was looking at 2019 personal trainer statistics from the United States Labour Bureau and it stated that the average hourly rate for personal trainer’s is $18.85 per hour, the demand for personal trainer’s is increasing by 10% each year and get this, within the FIRST YEAR 90% of trainers quit, that’s INSANE!
What BLOWS my mind, is the hourly wage for McDonalds is $17.55!
It’s time to CHANGE this and help highly educated trainers like Britt Fitt, who invested 2 years full time in school learning her craft, to start THRIVING, so she can SERVE her clients at the next level.
Brittany’s story goes way back to when I had taken the NAIT PFT Personal Training 2 year program 16 years ago. I remember this high energy gal in the class before me, always smiling, delivering the energy.
Fast forward to 16 years later, we hadn’t spoken in years, I saw a post that she was venturing into her own business, so I reached out. Later learning she had no...
What’s on SALE?
A trainer messaged me, asking how much they should discount their services?
I replied and shared none if your selling your services
They didn’t reply after LOL
Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.
You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.
Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.
Now this does depend on what your selling, your services are marketed different than how you sell an online course.
Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...
TAKE THIS FREE ASSESSMENT NOW TO FIND OUT HOW!