Fixing those leaks

 

Remember when you had that slow leak in your tire and it irritated the heck out of you and you still procrastinated to go get it fixed, so you just threw more air in.

Think of your leaks like your business, are you letting leads blow out of your tires?

Weird metaphor, but hey it works

Your getting leads coming in from social, referrals, your website, the gym, from friends, the list goes on.   It doesn't matter if its one or 50 leads, it's the same thing.

Then you have your call, what happens next??

So you didn’t close, where do they go? Do they go in the ‘let's collect some dust pile’ and see if they will ever call back.

NEWS FLASH…...THEY WON’T CALL YOU BACK!

People are inundated with ads, pop ups, video’s multiple times a day, they need your trust!

Grant’s stat’s clearly state that you need 5-12 points of contact before someone will know, like and trust you.

So where are the leaks for you?

Look at all the areas you get...

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16 Years Later She Blew Up

 

I was looking at 2019 personal trainer statistics from the United States Labour Bureau and it stated that the average hourly rate for personal trainer’s is $18.85 per hour, the demand for personal trainer’s is increasing by 10% each year and get this, within the FIRST YEAR 90% of trainers quit, that’s INSANE!

What BLOWS my mind, is the hourly wage for McDonalds is $17.55!

It’s time to CHANGE this and help highly educated trainers like Britt Fitt, who invested 2 years full time in school learning her craft, to start THRIVING, so she can SERVE her clients at the next level.

Brittany’s story goes way back to when I had taken the NAIT PFT Personal Training 2 year program 16 years ago.  I remember this high energy gal in the class before me, always smiling, delivering the energy.

Fast forward to 16 years later, we hadn’t spoken in years, I saw a post that she was venturing into her own business, so I reached out.  Later learning she had no...

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Are Discounts Killing Your Personal Training Business?

 

What’s on SALE?

A trainer messaged me, asking how much they should discount their services?

I replied and shared none if your selling your services

They didn’t reply after LOL

Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.

You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.

Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.

Now this does depend on what your selling, your services are marketed different than how you sell an online course.

Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...

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