Fitness trainers, stop comparing yourself
The comparison syndrome is an issue many trainers fall into, if they don’t pull themselves out, they could be in serious danger of affecting their business.
Here’s how you pivot:
Step One - Understand there is only ONE you, nobody can ever be you.
Step Two - Improve YOU, upgrade your daily standards, transition any self destructive belief and start understanding the value of your worth, because nobody can see your worth if you don’t see it yourself.
Step Three - Spend more time around others who have a solid self image, raise your standards and allow you to level up, you clearly won’t level up around people who are as good as you, you need people who are better than you.
If you in the TRM FB group you need to go watch TRM Mentor Jaime Filer's comparitis post, some extra great wisdom in there.
Start embracing your daily blessings, start taking multiple daily 5 minute time-outs to step away, refocus, breathe and focus...
There is a secret to growing your personal training business,
Did you know that in the last 15 years the average adult attention span has decreased from 15 seconds to 8.25?
Scientists reckon that we have shorter attention spans than GOLDFISH!
Why is this relevant?
This shift has created a ‘need’ for things ‘now’ and if things aren’t achieved ‘now’ many quit, stop or give up early.
This is GREAT news for TRM member’s because we have the EDGE in working through a process over the course of a period of time to achieve specific goals.
What is the SECRET… Consistency.
Would LOVE to share with you the formula when followed for 90 days has created many 10K and 20K a month trainer success stories!
The truth about free programs
Does giving away free work?
A wise man once told me, give away 75% and get paid well for the other 25%, when I first heard this, my eyebrows perked up.
There is a lot of strategy behind this statement.
I’m seeing boat loads of free workouts everywhere, unfortunately this won’t put food on your table long term.
Utilizing free in other ways with a master plan in delivering value, helping retain clients and solving specific client problems.
You may be thinking, Mat, I don’t want to sound pushy, especially with how things are right now.
In most cases, nobody will follow a free plan, there’s no value to it.
Unless there’s value attached with it, make sense?
Just throwing out free stuff, isn’t value, putting out free material that leads into value attached with it on the backend specific to solving a prospects problem, while building the relationship is.
Want to learn how?
I remember back in March, remember Terra, when you were killing it, broke your $10K, actually it was $11K lol, then you decided to do a show and well the rest is history.
Terra is a great example of hard work paying off, she didn’t just jump to $10K in a snap, it took her a bit longer, each month she grew from the inside and her income followed.
We all know the saying, were focus goes money flows, well maybe I made a small change.
Shifting into your power isn’t just about money, it’s about a shift mentally that proceeds with persistent action followed by results.
All the books and courses won’t help, unless action is taken, not just tippy toe, the big dive.
Marilyse had a similar shift happen for her, then income followed.
How does a shift take place?
Make uncomfortable, the new comfortable
Taking action each day, the action that feels scary and challenges the ego
Surrounding oneself around winner’s, people that are doing better than you, this is why we...
Take a listen to Brittany and Sebestian as they share the importance of why knowing your worth and having a fair price is important in growing your personal training business.
Both of these powerhouses took the leap and there businesses grew fast!
Far to many trainers are discounting rates, trying to get more clients, big mistake, this is a scarcity mentality.
They are in fear of losing clients.
First, do you believe your worth more? Do you believe you offer exceptional value?
One can’t just increase rates, without first believing in oneself, the value provided and proper presentation.
First go sell yourself, practice your pitch, get it dialled, so it becomes second nature.
Many want increased rates, but are unable to follow the process through, with proper implementation.
You can’t just throw your increased prices out to clients blindly, there needs to be a proper process followed, here are a few steps that are important.
I was looking at 2019 personal trainer statistics from the United States Labour Bureau and it stated that the average hourly rate for personal trainer’s is $18.85 per hour, the demand for personal trainer’s is increasing by 10% each year and get this, within the FIRST YEAR 90% of trainers quit, that’s INSANE!
What BLOWS my mind, is the hourly wage for McDonalds is $17.55!
It’s time to CHANGE this and help highly educated trainers like Britt Fitt, who invested 2 years full time in school learning her craft, to start THRIVING, so she can SERVE her clients at the next level.
Brittany’s story goes way back to when I had taken the NAIT PFT Personal Training 2 year program 16 years ago. I remember this high energy gal in the class before me, always smiling, delivering the energy.
Fast forward to 16 years later, we hadn’t spoken in years, I saw a post that she was venturing into her own business, so I reached out. Later learning she had no...
What’s on SALE?
A trainer messaged me, asking how much they should discount their services?
I replied and shared none if your selling your services
They didn’t reply after LOL
Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.
You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.
Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.
Now this does depend on what your selling, your services are marketed different than how you sell an online course.
Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...
TAKE THIS FREE ASSESSMENT NOW TO FIND OUT HOW!