How to Build a Strong Personal Trainer Mindset


Listen to George Mumford's interview on Stitcher Radio  


He was a basketball player at the University of Massachusetts, but injuries forced him out of the game which led him into using medications to relieve his pain from injuries. Which also numbed him to the emptiness he felt without the game and eventually led to heroin use. He later became clean, made a massive shift in his life. Teamed up with John Kabat-Zinn to create the Inner-City Stress Reduction Clinic in early 90’s and currently, he is heavily involved in ID Child International. A non-profit organization providing cross-cultural health education and psychological services for children, families, and communities across the world.

When Michael Jordan left the Bulls, the team was in crisis and they wanted someone to teach mindfulness to a struggling team. Coach Phil Jackson, who was a mindfulness practitioner, part up with George and greatness began. He has worked with Phil Jackson. And many of the...

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Fitness trainers, stop comparing yourself

Fitness trainers, stop comparing yourself

The comparison syndrome is an issue many trainers fall into, if they don’t pull themselves out, they could be in serious danger of affecting their business.

Here’s how you pivot:

Step One - Understand there is only ONE you, nobody can ever be you.

Step Two - Improve YOU, upgrade your daily standards, transition any self destructive belief and start understanding the value of your worth, because nobody can see your worth if you don’t see it yourself.

Step Three - Spend more time around others who have a solid self image, raise your standards and allow you to level up, you clearly won’t level up around people who are as good as you, you need people who are better than you.

If you in the TRM FB group you need to go watch TRM Mentor Jaime Filer's comparitis post, some extra great wisdom in there.

Start embracing your daily blessings, start taking multiple daily 5 minute time-outs to step away, refocus, breathe and focus...

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There is a secret to growing your personal training business.


There is a secret to growing your personal training business,

Did you know that in the last 15 years the average adult attention span has decreased from 15 seconds to 8.25?

Scientists reckon that we have shorter attention spans than GOLDFISH!

Why is this relevant?

This shift has created a ‘need’ for things ‘now’ and if things aren’t achieved ‘now’ many quit, stop or give up early.

This is GREAT news for TRM member’s because we have the EDGE in working through a process over the course of a period of time to achieve specific goals.

What is the SECRET… Consistency.

Would LOVE to share with you the formula when followed for 90 days has created many 10K and 20K a month trainer success stories!

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The truth about free programs Does giving away free work?

 The truth about free programs

Does giving away free work?

A wise man once told me, give away 75% and get paid well for the other 25%, when I first heard this, my eyebrows perked up.

There is a lot of strategy behind this statement.

I’m seeing boat loads of free workouts everywhere, unfortunately this won’t put food on your table long term.

Utilizing free in other ways with a master plan in delivering value, helping retain clients and solving specific client problems.

You may be thinking, Mat, I don’t want to sound pushy, especially with how things are right now.

In most cases, nobody will follow a free plan, there’s no value to it.

Unless there’s value attached with it, make sense?

Just throwing out free stuff, isn’t value, putting out free material that leads into value attached with it on the backend specific to solving a prospects problem, while building the relationship is.

Want to learn how?



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Are Discounts Killing Your Personal Training Business?


What’s on SALE?

A trainer messaged me, asking how much they should discount their services?

I replied and shared none if your selling your services

They didn’t reply after LOL

Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.

You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.

Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.

Now this does depend on what your selling, your services are marketed different than how you sell an online course.

Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...

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How To Shift From Surviving To Thriving Mindset?


What is a mindset?  Your mindset is the sum of your knowledge, including beliefs and thoughts about the world and yourself in it.  It is your filter for the information you get in and put out.  So it determines how you receive and react information.  It’s often used for a specific part in your life, as in “the mindset of an entrepreneur” or “the growth mindset”. And having the right mindset for what you go for, is often the biggest factor.

Developing the right mindset is the way of learning something new and stripping out the most relevant information.  Then you develop the beliefs that are most helpful for where you want to go or how you want to be.  This belief-system is then your mindset.  You want to use your mindset to make a positive change.  That’s why your beliefs don’t necessarily have to reflect your current reality.  But the reality you believe in  should be possible.

If you...

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Build First And Book Later | Why It's Important To Have A Schedule?


We all know how important it is to have a strict schedule. It doesn’t matter in what niche you are in, but the schedule is everything. If you want to grow and succeed, you need to have a plan for it!

Today I want to talk with you about one very common mistake personal trainers make. They all start booking their clients without a proper schedule or plan.  In most cases they throw clients in where ever their client can and then waste precious hours a day, thinking that this is the best approach as they don't want to loss their client.  You can’t go backward. You need to build first and book later. You need to make an ideal schedule to really maximize your time, freedom and energy.

Having the right schedule means knowing how to manage your time properly. This is a short list of actions you should take when you are creating a schedule:

#1 Save some time for planning; Focus time.

Focus time is the uninterrupted time where you can achieve a lot without...

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